Evolving A Communication Strategy

 

A two-day hands-on training workshop on identification of districts communication needs and mechanism of dovetailing such needs with the overall Project communication requirements was organized from 4th – 5th August 2008 with technical support of ICIMOD. The workshop was facilitated by Ms. Joyce Mendez, Integrated Knowledge Management Specialist, ICIMOD. The workshop was attended by all Coordination Officers, Block Coordinators and Clusters Supervisors from all five Districts.  

The sessions were designed to reinforce the importance of a good communication strategy wherein detailed session touched upon concepts like what is a communication strategy - designing one that’s fit for your projects; determining communication objectives; identifying target audiences and appropriate channels and pathways for reaching them were discussed.  

As part of the overall objective of the workshop, District Units were asked to identify their most immediate communication needs that cater specifically to project beneficiaries, channel for communicating, budget and resources required and the expected outcome of each defined communication activity. The group tasks were later presented in a plenary where inputs were provided. 

The basics of case study writing, documenting and presenting success stories, and learnings were addressed.

 

 

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